Project No. 01

In My Bed

Agency
Independent
2023

Role
Creative & Art Director

In My Bed Event Bremen | Aightythree

Project
In My Bed
Independent

2023

Team
Anis EL-Okde

Work
Creative & Art Direction
Typography
Video and Photography

A Comprehensive Rebrand of „In My Bed“

At the end of 2023, I had the unique opportunity to collaborate with the organizers of the decade-old event series, „In My Bed.“ They approached me with a vision: to reimagine and reinvigorate their brand, creating a cohesive and contemporary identity that resonates across all facets of their presence.

Through in-depth discussions, I absorbed their aspirations and goals, which culminated in an exciting and transformative project. The result was a holistic brand overhaul that did more than just refresh their visual identity; it breathed new life into their entire corporate persona.

The comprehensive rebrand of „In My Bed“ resulted in a dynamic and cohesive identity that resonates deeply with its audience. The refreshed brand not only honors its rich history but also positions it for future growth and success. Feedback from organizers and attendees alike has been overwhelmingly positive, highlighting the success of the rebranding initiative.