Project No. 01

Hyme Beauty

Agency
Hyme Beauty
2021 – present

Role
Creative & Art Director

Project
Hyme Beauty
Hande Subasoglu
2021 – present

Team
Anis EL-Okde

Work
Creative & Art Direction
Lackagingdesign
Logodesign
Webdesign & Coding
Video and Photography
3D Rendering

Branding & Corporate Identity for „HYME“

In collaboration with Sony Music and Bushido’s label „erguterjunge,“ I directed the most-watched debut music video for their then-new signing, Shindy. The result was a top-tier music video that has amassed over 52 million views on YouTube to date. Additionally, I designed three new album covers for Bushido’s „AMYF,“ and was responsible for the entire concept and execution of the project.

Header Picture: © Heks Sascha Haubold