Sony Music

Agency
Ersguterjunge / Sony Music
2013

Role
Creative & Art Director

Project
Ersguterjunge
/ Sony Music
2013

Team
Can Yuzünzü
Bastian Ried
Thomas Ried

Wilhelm Meister
Philipp Steffen

Work
Creative & Art Direction
Video and Photography
Post Production

„Panamera Flow“ Music Video and Album Covers

In collaboration with Sony Music and Bushido’s label „erguterjunge,“ I directed the most-watched debut music video for their then-new signing, Shindy. The result was a top-tier music video that has amassed over 52 million views on YouTube to date. Additionally, I designed three new album covers for Bushido’s „AMYF,“ and was responsible for the entire concept and execution of the project.

Header Picture: © Heks Sascha Haubold